Advertising Standards Board dismisses complaints about Mike Tyson Ad

Numerous complaints to the ad watchdog about sexism, sexualisation and the promotion of convicted rapist Mike Tyson in Ultra Tune’s latest ad have been dismissed.

In a detailed response to the complaints, the brand said: “The advertisements do not promote nor endorse any sexual harassment, or assault. He [Tyson] has been punished for his crime committed over 25 years ago in accordance with the law.”

A majority of the complaints featured in the Advertising Standards Board’s ruling focussed on the inclusion of Tyson, who was convicted of rape in 1992.

In response, Ultra Tune said it takes its responsibilities – including the AANA Code of Ethics – very seriously and noted the brand “agrees sexual harassment, assault and rape has no place in our society”.

“However, we note that Mr Tyson served his punishment, publicly acknowledged his deep regret and remorse for that period in his life, and has re-joined society. Since that time, he has rebuilt his career as a celebrity personality.”

It also noted: “Our use of Mr Tyson does not promote his convictions nor condone sexual harassment in any way.”

The advertiser went on to detail its view that the ad could not be found to vilify, humiliate or ridicule women because “the advertisements are clearly designed to be hyper-realisatic and comedic”, noting “a road incident can happen to any person, regardless of gender.”

Ultra Tune also refuted the claim the ad exploits or degrades women, arguing: “At all times the female actors are fully clothed in fancy dress clothing. The fancy dress clothing was used to reinforce the comedic aspect of the advertisement. Their clothing is clearly not the focus of the advertisement.”

The Board also didn’t take issue with the women’s attire, saying it is consistent with Hen’s parties or costume parties. It said the women’s appearance was “sexy, [but] their behaviour is not sexualised”.

It also again noted the “hyper-real” nature of the advertisements, which in its view, ensured the community would not take safety pointers from the women’s actions: “The Board considered that the fantasy nature of the advertisement, the likelihood of a tiger appearing in the street, and the fact the vehicle was shown to crash all amounted to an overall impression that would be unlikely to suggest or condone swerving to avoid an animal on the road.”

The Board thus dismissed all the complaints against Ultra Tune’s ad.

Watch the full Mike Tyson ad here:


Read more on the story here: https://mumbrella.com.au/ad-watchdog-dismisses-numerous-complaints-mike-tyson-ultra-tune-ad-499026

Ultra Tune launches Ad with Mike Tyson

Mike Tyson stars in new Ultra Tune ad

Ultra Tune are proud to launch our new advert with Mike Tyson during the Australian Open 2018 today!

The ad is part of the Unexpected Situations series and stars the legend Mike Tyson as well as rubber girls Parnia Porsche, Tyana Hansen and Jasmin Rainbow. We filmed in 2017 in Las Vegas with the fantastic director Mark Richie who really brought our ideas to life! It was a great time on set and a wonderful experience working with Mike Tyson who was a total professional and a lot of fun!

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Sean Buckley (Executive Chairman Ultra Group of Companies) onset in Las Vegas with Rubber Girls – Jasmin Rainbow, Tyana Hansen, Parnia Porsche, Mike Tyson and Roadside Assistance Driver – Rod Cedaro

We look forward to hearing feedback from our customers and follow us on Twitter and Facebook for regular updates and more behind the scenes info!

Jean Claude Van Damme on the Today Show – behind the scenes!

Ultra Tune are pleased to announce that Jean Claude Van Damme will feature in our brand new ad, alongside our ambassadors Laura Lydall and Parnia Porsche! Our Business Development Manager Rod Cedaro may even have a cameo! It has been a huge amount of fun having JCVD in Australia and his shows in Melbourne and Sydney have been very popular!

In this exclusive video, the Today Show were taken behind the scenes of filming the ad and feature a message from the legend himself!

 

‘An Evening with Jean Claude Van Damme – Unplugged and Unscripted’

‘An Evening with Jean Claude Van Damme – Unplugged and Unscripted’ is a unique show with the legend that is Jean Claude Van Damme!

Ultra Tune is a proud sponsor of the event which will feature untold stories, fitness and health secrets and much more! It will be a unique event that has not been seen before!

Show Dates:
Sydney – Wednesday 24th August 2016
Melbourne – Sunday 28th August 2016

For tickets and exclusive VIP packages please visit www.jcvd.com.au

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Jean Claude Van Damme arrives in Australia for his tour

Jean Claude Van Damme is back in Australia after 18 years for his new tour – ‘An Evening with Jean Claude Van Damme – Unplugged and Unscripted’.

The ‘Muscles from Brussels’ will be sharing a lot about his life with the audience including untold stories, his fitness and health regime, film exploits, his co-stars and more! It is a unique event in the fact that he will be talking with the audience and participating in a Q&A session which will be unpredictable!

Our rubber girls Laura Lydall and Parnia Porsche proudly accompanied the legend at his first press conference in Sydney which was a lot of fun.

More fun at the JCVD press conference with the Ultra Tune rubber girls! #JCVD #sydney #lauralydall #parniaporsche #fighter

A photo posted by Sean Buckley (@seanbuckleyultratune) on

Ultra Tune is a proud sponsor and we look forward to the start of the tour here in Sydney!

For ticket availability and VIP packages please visit www.jcvd.com.au 

See the Daily Mail and Daily Telegraph for recent news on the conference!

http://www.dailymail.co.uk/tvshowbiz/article-3752646/Feeling-heat-Jean-Claude-Van-Damme-sweats-profusely-press-conference-Sydney-landing-Australia-week-late.html

http://www.dailytelegraph.com.au/entertainment/sydney-confidential/a-sorry-and-sweaty-muscles-from-brussels-tells-sydney-paparazzi-no-more-meltdowns/news-story/30d2c45a3a0cc942b6d53f40dbb9c879

Parnia Porsche wins her 2nd Professional Boxing Match by Unanimous Decision!

Parnia Porsche defeated Kewarin Boonmee by unanimous decision at the Ultra Tune Bob Rose Cup on Friday 24th June!

Held at Malvern Town Hall and organised by Peter Maniatis Events, it was an exciting night of boxing!

Ultra Tune ambassador Parnia is looking to her next fight and we are proud to support her!

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Organiser Peter Maniatis with Parnia Porsche and Laura Lydall

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Boxing Event at Malvern Town Hall 19th March 2016

Peter Maniatis Events and Ultra Tune are excited to announce a spectacular night of boxing on Saturday 19th March 2016 at Malvern Town Hall!

Featuring our Ultra Tune ambassador Parnia Porche! 

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Ultra Tune ad – Unexpected Situations 2

Sean Buckley and Ultra Tune are pleased to launch the 2nd ad in our “Unexpected Situations” series which features our very own Rod Cedaro as well as our Ultra Tune ambassadors Laura Lydall and Parnia Porsche. It was a heavy day of filming for the Ultra Tune team down in Point Addis, with a specially branded helicopter! The team had a lot of fun highlighting the potential pitfalls of unexpected situations on the road! Ultra Tune provides comprehensive roadside assistance, 24 hours a day, 365 days of the year on most vehicles. Providing assistance for things such as mechanical breakdown where our aim is to get you going – or if this is not possible – arrange for it to be towed to a repairer. We won’t leave you stranded.

Watch our the new Ultra Tune TVC below: