I often like to tell people; “Ultra Tune is an IT company that just happens to service cars.” Obviously, our car servicing is our stock in trade, but where Ultra Tune has managed to stay ahead of the competition over the years is by reading market trends and staying ahead of the curve.
In the early days we did this by introducing “dyno-tuning” before anyone else, today we aim to stay ahead of the competition by building a state-of-the-art priority IT platform which handles each and every aspect of the business – from booking a service, to reviewing service records, to sending out reminders to clients that their next booking is due, to invoicing. Our system is world leading and provides both franchisees and clients with a seamless and complete service.
What is the operating philosophy that the business has been built on?
Always try to look to the future. Employ good, trustworthy hard-working people in key positions, give them some autonomy and only provide guidance rather than micro-managing. A number of my staff have been with me for 15 years plus, some of the key innovations we’ve had within the various enterprises I’m involved in can be attributed my key staff members.