Advertising Standards Board dismisses complaints about Mike Tyson Ad

Numerous complaints to the ad watchdog about sexism, sexualisation and the promotion of convicted rapist Mike Tyson in Ultra Tune’s latest ad have been dismissed.

In a detailed response to the complaints, the brand said: “The advertisements do not promote nor endorse any sexual harassment, or assault. He [Tyson] has been punished for his crime committed over 25 years ago in accordance with the law.”

A majority of the complaints featured in the Advertising Standards Board’s ruling focussed on the inclusion of Tyson, who was convicted of rape in 1992.

In response, Ultra Tune said it takes its responsibilities – including the AANA Code of Ethics – very seriously and noted the brand “agrees sexual harassment, assault and rape has no place in our society”.

“However, we note that Mr Tyson served his punishment, publicly acknowledged his deep regret and remorse for that period in his life, and has re-joined society. Since that time, he has rebuilt his career as a celebrity personality.”

It also noted: “Our use of Mr Tyson does not promote his convictions nor condone sexual harassment in any way.”

The advertiser went on to detail its view that the ad could not be found to vilify, humiliate or ridicule women because “the advertisements are clearly designed to be hyper-realisatic and comedic”, noting “a road incident can happen to any person, regardless of gender.”

Ultra Tune also refuted the claim the ad exploits or degrades women, arguing: “At all times the female actors are fully clothed in fancy dress clothing. The fancy dress clothing was used to reinforce the comedic aspect of the advertisement. Their clothing is clearly not the focus of the advertisement.”

The Board also didn’t take issue with the women’s attire, saying it is consistent with Hen’s parties or costume parties. It said the women’s appearance was “sexy, [but] their behaviour is not sexualised”.

It also again noted the “hyper-real” nature of the advertisements, which in its view, ensured the community would not take safety pointers from the women’s actions: “The Board considered that the fantasy nature of the advertisement, the likelihood of a tiger appearing in the street, and the fact the vehicle was shown to crash all amounted to an overall impression that would be unlikely to suggest or condone swerving to avoid an animal on the road.”

The Board thus dismissed all the complaints against Ultra Tune’s ad.

Watch the full Mike Tyson ad here:

Ultra Tune launches Ad with Mike Tyson

Mike Tyson stars in new Ultra Tune ad

Ultra Tune are proud to launch our new advert with Mike Tyson during the Australian Open 2018 today!

The ad is part of the Unexpected Situations series and stars the legend Mike Tyson as well as rubber girls Parnia Porsche, Tyana Hansen and Jasmin Rainbow. We filmed in 2017 in Las Vegas with the fantastic director Mark Richie who really brought our ideas to life! It was a great time on set and a wonderful experience working with Mike Tyson who was a total professional and a lot of fun!

Mike Tyson Ultra Tune 4 — Sean Buckley (Executive Chairman Ultra Group of Companies) onset in Las Vegas with Rubber Girls – Jasmin Rainbow, Tyana Hansen, Parnia Porsche, Mike Tyson and Roadside Assistance Driver – Rod Cedaro

We look forward to hearing feedback from our customers and follow us on Twitter and Facebook for regular updates and more behind the scenes info!

Randy Petalcorin returns on the 10 November 2017 at Malvern Town Hall

Another exciting night of boxing is heading to Melbourne on the 10th November 2017 at Malvern Town Hall!

Brought to you by Peter Maniatis Events and Ultra Tune, there are a huge number of stellar match ups including our very own Randy Ultratune Petalcorin taking on the ‘assassin’ Oscar Raknafa!

This fight card is one to remember with the undefeated prospect Danny Hookz vs Indonasian Mijuyong!
And also:
Brandon-Lee Rocco vs Daniel Dwyer
Emmet Brown vs Hunter Ione

Sean Buckley Ultra Tune interviewed by the Australian Automotive Aftermarket Association

Sean Buckley of Ultra Tune was recently interviewed by the AAAA (Australian Automotive Aftermarket Association) regarding the inquiry into the behaviour of vehicle manufacturers attempting to monopolize the after-sales car service market and drive up the cost of car servicing.

Australia and New Zealand remain the only countries worldwide where manufacturers have been able to quarantine vehicle servicing data making it near impossible for independent service providers to properly service more recently manufactured vehicles.

After months of effort and preparation, Sean Buckley and Ultra Tune, with other independent operators, managed to address the ACCC (Australian Competition and Consumer Commission) regarding the anti-competitive nature of the manufacturer’s behaviour.

The ACCC weren’t impressed and legislation will be enacted in 2018 creating a level playing field upon which independent service providers, such as Ultra Tune, will be able to favourably compete on price and workmanship with vehicle manufacturers in the after sales service market.

The ACCC found that many car manufacturers have not factored consumer guarantee rights into their complaints handling systems and new car buyers are losing out as a result. These rights provide remedies for consumers if their new car experiences a failure, including a right to a repair (without charge) for a minor failure, or a replacement of the car or a full refund for a major failure.

The ACCC has identified five key issues contributing to the difficulties consumers are having enforcing their consumer guarantee rights:

car manufacturers’ focus on warranty obligations to the exclusion of their consumer guarantee obligations
there is a dominant ‘culture of repair’ underpinning car manufacturers’ systems and policies for dealing with car defects and failures
the widespread use of non-disclosure agreements by car manufacturers when resolving complaints
the lack of effective independent dispute resolution options for consumers
particular features of the commercial arrangements between car manufacturers and dealers.

Read in more detail at https://www.accc.gov.au/media-release/new-car-industry-put-on-notice

Rod Cedaro attends the Mumbrella Marketing Summit 2017

Ultra Tune Business Development Manager Rod Cedaro told an audience at Mumbrella’s Automotive Summit, “The empowerment there was they [the women] actually were forward-thinking enough to actually exit the car”.

“We don’t see a problem with the ad, we get very very good cut through with the ads,” Rod Cedaro noted, drawing attention to the fact only one complaint to the Ad Standards Board was upheld and contending it was only “banned on a technicality”.

The “technicality” was the implication the women died once being hit by the train.

The ad was then re-cut to show the women walking away from the accident.

“Servicing a car isn’t the most engaging thing you could do and the fact that I am sitting here, talking to you about the ads and Kmart’s not, probably shows that we are getting a bit more cut through,” the national marketing manager noted.

“I don’t want to berate Kmart, but who remembers a Kmart ad versus Jean Claude Van Damme?

“All of our ads are designed to get cut through, are they controversial? Yes and no,” he continued.

“You have got a choice and year-on-year 19% growth would suggest we are getting the cut through from the ads.

“I look at Ultra Tune these days as really a marketing company that happens to service cars.”

Read more on this discussion at the Mumbrella Automotive Summit here
https://mumbrella.com.au/dont-see-problem-ads-women-empowered-ultra-tune-marketer-466870

Ultra Tune – Franchise Show

Our amazing franchisees are at the heart of Ultra Tune! As the company has grown, so have our franchisees and their spirit, dedication and work ethic is crucial to the success and reputation of the Ultra Tune brand. We are excited to announce a new show where you can learn more about our Ultra Tune franchisees and how they operate on a day to day basis!

Pictured here are Ultra Tune franchisees Ross, Shane, Richard, Scott and Pat, from various South East Queensland and Victorian stores, they are joined by Queensland State Manager (Joel Willing) and National Marketing Manager (Rod Cedaro).

Stay tuned for the upcoming Franchise Show, hitting Channel 7 screens at midday on Sundays in late September.

Top 10 Aussie Muscle Cars – Sean Buckley Ultra Tune

Australian Muscle Cars have been some the best in the world over the years. We love our performance cars here at Ultra Tune! There have been some outstanding performers from the 1973 Ford Falcon XB 351 GT to the epic Holden VF II SS-V Redline. Here are my top 10 – which are yours?!