Sean Buckley Ultra Tune interviewed by the Australian Automotive Aftermarket Association

Sean Buckley of Ultra Tune was recently interviewed by the AAAA (Australian Automotive Aftermarket Association) regarding the inquiry into the behaviour of vehicle manufacturers attempting to monopolize the after-sales car service market and drive up the cost of car servicing. sean buckley aaaa

Australia and New Zealand remain the only countries worldwide where manufacturers have been able to quarantine vehicle servicing data making it near impossible for independent service providers to properly service more recently manufactured vehicles.

After months of effort and preparation, Sean Buckley and Ultra Tune, with other independent operators, managed to address the ACCC (Australian Competition and Consumer Commission) regarding the anti-competitive nature of the manufacturer’s behaviour.

The ACCC weren’t impressed and legislation will be enacted in 2018 creating a level playing field upon which independent service providers, such as Ultra Tune, will be able to favourably compete on price and workmanship with vehicle manufacturers in the after sales service market.

The ACCC found that many car manufacturers have not factored consumer guarantee rights into their complaints handling systems and new car buyers are losing out as a result. These rights provide remedies for consumers if their new car experiences a failure, including a right to a repair (without charge) for a minor failure, or a replacement of the car or a full refund for a major failure.

The ACCC has identified five key issues contributing to the difficulties consumers are having enforcing their consumer guarantee rights:

  • car manufacturers’ focus on warranty obligations to the exclusion of their consumer guarantee obligations
  • there is a dominant ‘culture of repair’ underpinning car manufacturers’ systems and policies for dealing with car defects and failures
  • the widespread use of non-disclosure agreements by car manufacturers when resolving complaints
  • the lack of effective independent dispute resolution options for consumers
  • particular features of the commercial arrangements between car manufacturers and dealers.

Read in more detail at https://www.accc.gov.au/media-release/new-car-industry-put-on-notice

Rod Cedaro attends the Mumbrella Marketing Summit 2017

Ultra Tune Business Development Manager Rod Cedaro told an audience at Mumbrella’s Automotive Summit, “The empowerment there was they [the women] actually were forward-thinking enough to actually exit the car”.

“We don’t see a problem with the ad, we get very very good cut through with the ads,” Rod Cedaro noted, drawing attention to the fact only one complaint to the Ad Standards Board was upheld and contending it was only “banned on a technicality”.

The “technicality” was the implication the women died once being hit by the train.

The ad was then re-cut to show the women walking away from the accident.

“Servicing a car isn’t the most engaging thing you could do and the fact that I am sitting here, talking to you about the ads and Kmart’s not, probably shows that we are getting a bit more cut through,” the national marketing manager noted.

“I don’t want to berate Kmart, but who remembers a Kmart ad versus Jean Claude Van Damme?

“All of our ads are designed to get cut through, are they controversial? Yes and no,” he continued.

“You have got a choice and year-on-year 19% growth would suggest we are getting the cut through from the ads.

“I look at Ultra Tune these days as really a marketing company that happens to service cars.”

Read more on this discussion at the Mumbrella Automotive Summit here
https://mumbrella.com.au/dont-see-problem-ads-women-empowered-ultra-tune-marketer-466870

Ultra Tune – Franchise Show

Our amazing franchisees are at the heart of Ultra Tune! As the company has grown, so have our franchisees and their spirit, dedication and work ethic is crucial to the success and reputation of the Ultra Tune brand. We are excited to announce a new show where you can learn more about our Ultra Tune franchisees and how they operate on a day to day basis!

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Stay tuned for the new Ultra Tune Franchise show!

Pictured here are Ultra Tune franchisees Ross, Shane, Richard, Scott and Pat, from various South East Queensland and Victorian stores, they are joined by Queensland State Manager (Joel Willing) and National Marketing Manager (Rod Cedaro).

Stay tuned for the upcoming Franchise Show, hitting Channel 7 screens at midday on Sundays in late September.

Parnia Porsche wins her 2nd Professional Boxing Match by Unanimous Decision!

Parnia Porsche defeated Kewarin Boonmee by unanimous decision at the Ultra Tune Bob Rose Cup on Friday 24th June!

Held at Malvern Town Hall and organised by Peter Maniatis Events, it was an exciting night of boxing!

Ultra Tune ambassador Parnia is looking to her next fight and we are proud to support her!

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Organiser Peter Maniatis with Parnia Porsche and Laura Lydall

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WINNER OF THE ULTRA TUNE JAN TO MAR 2016 WIN A TRIP FOR 2 TO WIMBLEDON COMPETITION

CONGRATULATIONS TO MARK DOBSON
WINNER OF THE ULTRA TUNE JAN TO MAR 2016
WIN A TRIP FOR 2 TO WIMBLEDON COMPETITION
WHO WILL BE ENJOYING 5 NIGHTS IN LONDON
AND WATCH TENNIS STARS ON CENTRE COURT
IN JUNE 2016 – THANKS TO GT RADIAL TYRES.

UltraTune Winner

MARK BOUGHT 4 GT RADIAL TYRES AT ULTRA TUNE
BANKSTOWN, ENTERED THE COMPETITION & WON!

Randy Petalcorin vs Omari Kimweri WBA Silver Flyweight Title 15th April

We are very excited at the news that Randy Petalcorin has the chance to take the vacant WBA Silver Flyweight Title here in Melbourne on the 15th April 2016. Randy is now in Melbourne training for the bout and has even gone up a weight class! He is not peturbed by this as he recently stated “I’m ready and I’m not scared of my opponent,” tells Petalcorin. “Two years ago I’ve sparred Kimweri in Melbourne and I had no problem beating him up.” Everyone at Ultra Tune is behind you and we are excited to be at the event on the 15th April at Melbourne Pavilion in Flemington.

 

Boxing Event at Malvern Town Hall 19th March 2016

Peter Maniatis Events and Ultra Tune are excited to announce a spectacular night of boxing on Saturday 19th March 2016 at Malvern Town Hall!

Featuring our Ultra Tune ambassador Parnia Porche! 

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