Ultra Tune Archives - Page 2 of 3 - Sean Buckley UltraTune, Owner of Ultra Thoroughbreds Australia

Advertising Standards Board dismisses complaints about Mike Tyson Ad

Numerous complaints to the ad watchdog about sexism, sexualisation and the promotion of convicted rapist Mike Tyson in Ultra Tune’s latest ad have been dismissed.

In a detailed response to the complaints, the brand said: “The advertisements do not promote nor endorse any sexual harassment, or assault. He [Tyson] has been punished for his crime committed over 25 years ago in accordance with the law.”

A majority of the complaints featured in the Advertising Standards Board’s ruling focussed on the inclusion of Tyson, who was convicted of rape in 1992.

In response, Ultra Tune said it takes its responsibilities – including the AANA Code of Ethics – very seriously and noted the brand “agrees sexual harassment, assault and rape has no place in our society”.

“However, we note that Mr Tyson served his punishment, publicly acknowledged his deep regret and remorse for that period in his life, and has re-joined society. Since that time, he has rebuilt his career as a celebrity personality.”

It also noted: “Our use of Mr Tyson does not promote his convictions nor condone sexual harassment in any way.”

The advertiser went on to detail its view that the ad could not be found to vilify, humiliate or ridicule women because “the advertisements are clearly designed to be hyper-realisatic and comedic”, noting “a road incident can happen to any person, regardless of gender.”

Ultra Tune also refuted the claim the ad exploits or degrades women, arguing: “At all times the female actors are fully clothed in fancy dress clothing. The fancy dress clothing was used to reinforce the comedic aspect of the advertisement. Their clothing is clearly not the focus of the advertisement.”

The Board also didn’t take issue with the women’s attire, saying it is consistent with Hen’s parties or costume parties. It said the women’s appearance was “sexy, [but] their behaviour is not sexualised”.

It also again noted the “hyper-real” nature of the advertisements, which in its view, ensured the community would not take safety pointers from the women’s actions: “The Board considered that the fantasy nature of the advertisement, the likelihood of a tiger appearing in the street, and the fact the vehicle was shown to crash all amounted to an overall impression that would be unlikely to suggest or condone swerving to avoid an animal on the road.”

The Board thus dismissed all the complaints against Ultra Tune’s ad.

Watch the full Mike Tyson ad here:

Sean Buckley Ultra Tune interviewed by the Australian Automotive Aftermarket Association

Sean Buckley of Ultra Tune was recently interviewed by the AAAA (Australian Automotive Aftermarket Association) regarding the inquiry into the behaviour of vehicle manufacturers attempting to monopolize the after-sales car service market and drive up the cost of car servicing.

Australia and New Zealand remain the only countries worldwide where manufacturers have been able to quarantine vehicle servicing data making it near impossible for independent service providers to properly service more recently manufactured vehicles.

After months of effort and preparation, Sean Buckley and Ultra Tune, with other independent operators, managed to address the ACCC (Australian Competition and Consumer Commission) regarding the anti-competitive nature of the manufacturer’s behaviour.

The ACCC weren’t impressed and legislation will be enacted in 2018 creating a level playing field upon which independent service providers, such as Ultra Tune, will be able to favourably compete on price and workmanship with vehicle manufacturers in the after sales service market.

The ACCC found that many car manufacturers have not factored consumer guarantee rights into their complaints handling systems and new car buyers are losing out as a result. These rights provide remedies for consumers if their new car experiences a failure, including a right to a repair (without charge) for a minor failure, or a replacement of the car or a full refund for a major failure.

The ACCC has identified five key issues contributing to the difficulties consumers are having enforcing their consumer guarantee rights:

car manufacturers’ focus on warranty obligations to the exclusion of their consumer guarantee obligations
there is a dominant ‘culture of repair’ underpinning car manufacturers’ systems and policies for dealing with car defects and failures
the widespread use of non-disclosure agreements by car manufacturers when resolving complaints
the lack of effective independent dispute resolution options for consumers
particular features of the commercial arrangements between car manufacturers and dealers.

Read in more detail at https://www.accc.gov.au/media-release/new-car-industry-put-on-notice

Rod Cedaro attends the Mumbrella Marketing Summit 2017

Ultra Tune Business Development Manager Rod Cedaro told an audience at Mumbrella’s Automotive Summit, “The empowerment there was they [the women] actually were forward-thinking enough to actually exit the car”.

“We don’t see a problem with the ad, we get very very good cut through with the ads,” Rod Cedaro noted, drawing attention to the fact only one complaint to the Ad Standards Board was upheld and contending it was only “banned on a technicality”.

The “technicality” was the implication the women died once being hit by the train.

The ad was then re-cut to show the women walking away from the accident.

“Servicing a car isn’t the most engaging thing you could do and the fact that I am sitting here, talking to you about the ads and Kmart’s not, probably shows that we are getting a bit more cut through,” the national marketing manager noted.

“I don’t want to berate Kmart, but who remembers a Kmart ad versus Jean Claude Van Damme?

“All of our ads are designed to get cut through, are they controversial? Yes and no,” he continued.

“You have got a choice and year-on-year 19% growth would suggest we are getting the cut through from the ads.

“I look at Ultra Tune these days as really a marketing company that happens to service cars.”

Read more on this discussion at the Mumbrella Automotive Summit here
https://mumbrella.com.au/dont-see-problem-ads-women-empowered-ultra-tune-marketer-466870

Ultra Tune – Franchise Show

Our amazing franchisees are at the heart of Ultra Tune! As the company has grown, so have our franchisees and their spirit, dedication and work ethic is crucial to the success and reputation of the Ultra Tune brand. We are excited to announce a new show where you can learn more about our Ultra Tune franchisees and how they operate on a day to day basis!

Pictured here are Ultra Tune franchisees Ross, Shane, Richard, Scott and Pat, from various South East Queensland and Victorian stores, they are joined by Queensland State Manager (Joel Willing) and National Marketing Manager (Rod Cedaro).

Stay tuned for the upcoming Franchise Show, hitting Channel 7 screens at midday on Sundays in late September.

Laura Lydall on the cover of Maxim Middle East September 2016

Ultra Tune ambassador Laura Lydall is on the cover of the September 2016 edition of Maxim Middle East!

We are hugely proud of Laura who has worked incredibly hard this year as our Ultra Tune ambassador.

Laura Lydall has recently been filming a new ad with co-star Parnia Porsche and Jean Claude Van Damme for Ultra Tune which was a lot of fun!

Follow Laura Lydall on Instagram https://www.instagram.com/laura_lydall/

Parnia Porsche wins her 2nd Professional Boxing Match by Unanimous Decision!

Parnia Porsche defeated Kewarin Boonmee by unanimous decision at the Ultra Tune Bob Rose Cup on Friday 24th June!

Held at Malvern Town Hall and organised by Peter Maniatis Events, it was an exciting night of boxing!

Ultra Tune ambassador Parnia is looking to her next fight and we are proud to support her!

parnia+porsche — Organiser Peter Maniatis with Parnia Porsche and Laura Lydall

Ultra Tune Peakhurst NSW Now Open

Our brand new Ultra Tune centre at Peakhurst NSW is now open for business!

sean+buckley+ultratune

Sean Buckley presents the new Ultra Tune advert

Sean Buckley is proud to present the new Ultra Tune advert featuring Laura Lydall and Parnia Porsche. Filmed on location in Melbourne, Australia in January 2016.

Ben Capps wins WBC Asia Boxing Council Title

Australian 154 pounder Ben Capps (12-3-2) stopped Mike Esgandari (6-2) in round ten to capture WBC Asian Boxing Council title at the Malvern Town Hall, Melbourne, Victoria on Friday. Capps outworked his opponent consistently and at 2:07 of the final round the referee crowned Capps.

Promoter Peter Maniatis said “Ben Capps punch volume and pressure work down a gallant Mike Esgandari when ref Jim Boland stepped in to stop the fight in the 8th to give Capps the WBC Asia boxing Title.”

The Bob Rose Cup started in 2003, to honour the boxing career of the late Magpie coach and champion player Robert Rose. Boxing historians say Rose was a 16-year-old when he made his professional boxing debut at the West Melbourne Stadium on April 29, 1944, and beat Frank Darcey on points.

In other action 175 pound Manny Vlamis (13-4-0) was upset points loser to New South Wales boxer, Steven Ma (7-6-0) over eight rounds for the vacant state Victorian title. Scores 79-71, 77-73, 77-73.

Also 140 pound Terry Tzouramanis (14-2-3) outscored Lewis Goodrich (4-3-0) over eight rounds for the vacant state Victorian title. Scores 77-74, 78-73, 77-74.

154 pound Khoder Assi (7-1-0) stopped Alessandro Mammolitti(3-3-0) in round six. Referee Allan McColl called it off at 1.38.

168 pound Korobo Etto outscored Chase Haley over six rounds. Scores 59-55, 59-55, 59-55.

Support the Bob Rose Foundation here http://www.robertrosefoundation.com/

Australia’s Randy Petalcorin facing China’s Ma Yi Ming

HE might not have the profile of some big-name Australian fighters but Australia’s world boxing champion Randy Petalcorin hopes to make further inroads on the international scene with a win against China’s Ma Yi Ming in Beijing on Friday.

The Melbourne-based Filipino-born Petalcorin defends his interim WBA world light-flyweight (59kg) title against the rugged challenger in Beijing’s 17,000-seat Capital Gym.

Both fighters are southpaws.

After his career was developed in Melbourne, Petalcorin won the title against Panama’s Walter Tello in Shanghai last August before a crowd that included his friend Manny Pacquiao, the Filipino great who will feature in the richest fight of all time next week against Floyd Mayweather.

Petalcorin’s manager Peter Maniatis said he first saw his fighter boxing in 2010 in Manila.

“It was on the undercard of a world title fight and I was immediately impressed,” Maniatis said.

“I signed a deal with Randy after that fight to co-manage him with the Sanman gym in General Santos City.

“My plan was to always bring Randy to Melbourne so he could train and fight under Mick Hargraves at the Boxing Fit gym in Port Melbourne.

“l am lucky that I had the support of Sean Buckley, the CEO of Ultratune to promote Randy at Malvern Town Hall in November 2013 and March 2014.

Manny Pacquiao (left) congratulates world champ Randy Petalcorin.

“It was a buzz for the local boxing industry to see a potential superstar such as Randy fight there.

“l really think Randy can win three world titles in three different weight classes.”