Hollywood superstar Charlie Sheen has been filming the new Ultra Tune ad in Williamstown, Melbourne, for the next installment of the Unexpected Situations series! It has been fantastic working with Charlie to make this advert the best yet!
He is in Australia to film the ad as well as go on tour for âAn Evening with Charlie Sheenâ in Melbourne on the 3rd of November and in Sydney on the 4th of November. Tickets for the evening are available at https://www.charliesheenlive.com.au/
Another amazing line up of fights in Bendigo this September 8th, with the main event is a junior middleweight bout as Tim Tszyu takes on Marco Jesus Cornejo, 19-3 (18KOs).
Numerous complaints to the ad watchdog about sexism, sexualisation and the promotion of convicted rapist Mike Tyson in Ultra Tuneâs latest ad have been dismissed.
In a detailed response to the complaints, the brand said: âThe advertisements do not promote nor endorse any sexual harassment, or assault. He [Tyson] has been punished for his crime committed over 25 years ago in accordance with the law.â
A majority of the complaints featured in the Advertising Standards Boardâs ruling focussed on the inclusion of Tyson, who was convicted of rape in 1992.
In response, Ultra Tune said it takes its responsibilities â including the AANA Code of Ethics â very seriously and noted the brand âagrees sexual harassment, assault and rape has no place in our societyâ.
âHowever, we note that Mr Tyson served his punishment, publicly acknowledged his deep regret and remorse for that period in his life, and has re-joined society. Since that time, he has rebuilt his career as a celebrity personality.â
It also noted: âOur use of Mr Tyson does not promote his convictions nor condone sexual harassment in any way.â
The advertiser went on to detail its view that the ad could not be found to vilify, humiliate or ridicule women because âthe advertisements are clearly designed to be hyper-realisatic and comedicâ, noting âa road incident can happen to any person, regardless of gender.â
Ultra Tune also refuted the claim the ad exploits or degrades women, arguing: âAt all times the female actors are fully clothed in fancy dress clothing. The fancy dress clothing was used to reinforce the comedic aspect of the advertisement. Their clothing is clearly not the focus of the advertisement.â
The Board also didnât take issue with the womenâs attire, saying it is consistent with Henâs parties or costume parties. It said the womenâs appearance was âsexy, [but] their behaviour is not sexualisedâ.
It also again noted the âhyper-realâ nature of the advertisements, which in its view, ensured the community would not take safety pointers from the womenâs actions: âThe Board considered that the fantasy nature of the advertisement, the likelihood of a tiger appearing in the street, and the fact the vehicle was shown to crash all amounted to an overall impression that would be unlikely to suggest or condone swerving to avoid an animal on the road.â
The Board thus dismissed all the complaints against Ultra Tuneâs ad.
Ultra Tune are proud to launch our new advert with Mike Tyson during the Australian Open 2018 today!
The ad is part of the Unexpected Situations series and stars the legend Mike Tyson as well as rubber girls Parnia Porsche, Tyana Hansen and Jasmin Rainbow. We filmed in 2017 in Las Vegas with the fantastic director Mark Richie who really brought our ideas to life! It was a great time on set and a wonderful experience working with Mike Tyson who was a total professional and a lot of fun!
Sean Buckley (Executive Chairman Ultra Group of Companies) onset in Las Vegas with Rubber Girls – Jasmin Rainbow, Tyana Hansen, Parnia Porsche, Mike Tyson and Roadside Assistance Driver – Rod Cedaro
We look forward to hearing feedback from our customers and follow us on Twitter and Facebook for regular updates and more behind the scenes info!
Working with Mike Tyson on the new Ultra Tune ad was absolutely fantastic and the entire team had such a great time filming in Las Vegas!
As part of our Unexpected Situations series, we also featured our rubber girls Parnia Porsche, Tyana Hansen and Jasmin Rainbow.
Sean Buckley (Executive Chairman Ultra Group of Companies) onset in Las Vegas with Rubber Girls – Jasmin Rainbow, Tyana Hansen, Parnia Porsche, Mike Tyson and Roadside Assistance Driver – Rod Cedaro
âI finally got him. For our brand, a very male-orientated market for our car servicing, he is perfect for it,â Buckley has told The Daily Telegraph. âHe is an icon, people over 40 all know him. We welcome the controversy because it gets people talking.
âThe more complaints we seem to get about these ads, the more our sales go up. Australia used to be a land of fun and comedy but everything has become politically correct to another level, so much so people are scared to do something different or funny ⊠you canât do anything without offending someone.â
We are so excited about the upcoming ad which will be screened during the Australian Open in Janaury 2018!
Another exciting night of boxing is heading to Melbourne on the 10th November 2017 at Malvern Town Hall!
Brought to you by Peter Maniatis Events and Ultra Tune, there are a huge number of stellar match ups including our very own Randy Ultratune Petalcorin taking on the ‘assassin’ Oscar Raknafa!
This fight card is one to remember with the undefeated prospect Danny Hookz vs Indonasian Mijuyong!
And also:
Brandon-Lee Rocco vs Daniel Dwyer
Emmet Brown vs Hunter Ione
Sean Buckley of Ultra Tune was recently interviewed by the AAAA (Australian Automotive Aftermarket Association) regarding the inquiry into the behaviour of vehicle manufacturers attempting to monopolize the after-sales car service market and drive up the cost of car servicing.Â
Australia and New Zealand remain the only countries worldwide where manufacturers have been able to quarantine vehicle servicing data making it near impossible for independent service providers to properly service more recently manufactured vehicles.
After months of effort and preparation, Sean Buckley and Ultra Tune, with other independent operators, managed to address the ACCC (Australian Competition and Consumer Commission) regarding the anti-competitive nature of the manufacturerâs behaviour.
The ACCC werenât impressed and legislation will be enacted in 2018 creating a level playing field upon which independent service providers, such as Ultra Tune, will be able to favourably compete on price and workmanship with vehicle manufacturers in the after sales service market.
The ACCC found that many car manufacturers have not factored consumer guarantee rights into their complaints handling systems and new car buyers are losing out as a result. These rights provide remedies for consumers if their new car experiences a failure, including a right to a repair (without charge) for a minor failure, or a replacement of the car or a full refund for a major failure.
The ACCC has identified five key issues contributing to the difficulties consumers are having enforcing their consumer guarantee rights:
car manufacturersâ focus on warranty obligations to the exclusion of their consumer guarantee obligations
there is a dominant âculture of repairâ underpinning car manufacturersâ systems and policies for dealing with car defects and failures
the widespread use of non-disclosure agreements by car manufacturers when resolving complaints
the lack of effective independent dispute resolution options for consumers
particular features of the commercial arrangements between car manufacturers and dealers.
Ultra Tune Business Development Manager Rod Cedaro told an audience at Mumbrellaâs Automotive Summit, âThe empowerment there was they [the women] actually were forward-thinking enough to actually exit the carâ.
âWe donât see a problem with the ad, we get very very good cut through with the ads,â Rod Cedaro noted, drawing attention to the fact only one complaint to the Ad Standards Board was upheld and contending it was only âbanned on a technicalityâ.
The âtechnicalityâ was the implication the women died once being hit by the train.
The ad was then re-cut to show the women walking away from the accident.
âServicing a car isnât the most engaging thing you could do and the fact that I am sitting here, talking to you about the ads and Kmartâs not, probably shows that we are getting a bit more cut through,â the national marketing manager noted.
âI donât want to berate Kmart, but who remembers a Kmart ad versus Jean Claude Van Damme?
âAll of our ads are designed to get cut through, are they controversial? Yes and no,â he continued.
âYou have got a choice and year-on-year 19% growth would suggest we are getting the cut through from the ads.
âI look at Ultra Tune these days as really a marketing company that happens to service cars.â
Our amazing franchisees are at the heart of Ultra Tune! As the company has grown, so have our franchisees and their spirit, dedication and work ethic is crucial to the success and reputation of the Ultra Tune brand. We are excited to announce a new show where you can learn more about our Ultra Tune franchisees and how they operate on a day to day basis!
Stay tuned for the new Ultra Tune Franchise show!
Pictured here are Ultra Tune franchisees Ross, Shane, Richard, Scott and Pat, from various South East Queensland and Victorian stores, they are joined by Queensland State Manager (Joel Willing) and National Marketing Manager (Rod Cedaro).
Stay tuned for the upcoming Franchise Show, hitting Channel 7 screens at midday on Sundays in late September.
Australian Muscle Cars have been some the best in the world over the years. We love our performance cars here at Ultra Tune! There have been some outstanding performers from the 1973 Ford Falcon XB 351 GT to the epic Holden VF II SS-V Redline. Here are my top 10 – which are yours?!
