Sean Buckley Ultra Tune interviewed by the Australian Automotive Aftermarket Association

Sean Buckley of Ultra Tune was recently interviewed by the AAAA (Australian Automotive Aftermarket Association) regarding the inquiry into the behaviour of vehicle manufacturers attempting to monopolize the after-sales car service market and drive up the cost of car servicing.

Australia and New Zealand remain the only countries worldwide where manufacturers have been able to quarantine vehicle servicing data making it near impossible for independent service providers to properly service more recently manufactured vehicles.

After months of effort and preparation, Sean Buckley and Ultra Tune, with other independent operators, managed to address the ACCC (Australian Competition and Consumer Commission) regarding the anti-competitive nature of the manufacturer’s behaviour.

The ACCC weren’t impressed and legislation will be enacted in 2018 creating a level playing field upon which independent service providers, such as Ultra Tune, will be able to favourably compete on price and workmanship with vehicle manufacturers in the after sales service market.

The ACCC found that many car manufacturers have not factored consumer guarantee rights into their complaints handling systems and new car buyers are losing out as a result. These rights provide remedies for consumers if their new car experiences a failure, including a right to a repair (without charge) for a minor failure, or a replacement of the car or a full refund for a major failure.

The ACCC has identified five key issues contributing to the difficulties consumers are having enforcing their consumer guarantee rights:

car manufacturers’ focus on warranty obligations to the exclusion of their consumer guarantee obligations
there is a dominant ‘culture of repair’ underpinning car manufacturers’ systems and policies for dealing with car defects and failures
the widespread use of non-disclosure agreements by car manufacturers when resolving complaints
the lack of effective independent dispute resolution options for consumers
particular features of the commercial arrangements between car manufacturers and dealers.

Read in more detail at https://www.accc.gov.au/media-release/new-car-industry-put-on-notice

Rod Cedaro attends the Mumbrella Marketing Summit 2017

Ultra Tune Business Development Manager Rod Cedaro told an audience at Mumbrella’s Automotive Summit, “The empowerment there was they [the women] actually were forward-thinking enough to actually exit the car”.

“We don’t see a problem with the ad, we get very very good cut through with the ads,” Rod Cedaro noted, drawing attention to the fact only one complaint to the Ad Standards Board was upheld and contending it was only “banned on a technicality”.

The “technicality” was the implication the women died once being hit by the train.

The ad was then re-cut to show the women walking away from the accident.

“Servicing a car isn’t the most engaging thing you could do and the fact that I am sitting here, talking to you about the ads and Kmart’s not, probably shows that we are getting a bit more cut through,” the national marketing manager noted.

“I don’t want to berate Kmart, but who remembers a Kmart ad versus Jean Claude Van Damme?

“All of our ads are designed to get cut through, are they controversial? Yes and no,” he continued.

“You have got a choice and year-on-year 19% growth would suggest we are getting the cut through from the ads.

“I look at Ultra Tune these days as really a marketing company that happens to service cars.”

Read more on this discussion at the Mumbrella Automotive Summit here
https://mumbrella.com.au/dont-see-problem-ads-women-empowered-ultra-tune-marketer-466870

Ultra Tune – Franchise Show

Our amazing franchisees are at the heart of Ultra Tune! As the company has grown, so have our franchisees and their spirit, dedication and work ethic is crucial to the success and reputation of the Ultra Tune brand. We are excited to announce a new show where you can learn more about our Ultra Tune franchisees and how they operate on a day to day basis!

Pictured here are Ultra Tune franchisees Ross, Shane, Richard, Scott and Pat, from various South East Queensland and Victorian stores, they are joined by Queensland State Manager (Joel Willing) and National Marketing Manager (Rod Cedaro).

Stay tuned for the upcoming Franchise Show, hitting Channel 7 screens at midday on Sundays in late September.

Top 10 Aussie Muscle Cars – Sean Buckley Ultra Tune

Australian Muscle Cars have been some the best in the world over the years. We love our performance cars here at Ultra Tune! There have been some outstanding performers from the 1973 Ford Falcon XB 351 GT to the epic Holden VF II SS-V Redline. Here are my top 10 – which are yours?!

Altitude Services

Altitude Services is a specialist technology company focused on providing the latest information on simulated altitude training and equipment.

Their specialist team of exercise scientists, veterinary specialists, dietitians, engineers and conditioning specialists work directly with their clients to ensure your specific equipment requirements and training needs are tailored to your unique circumstances.

They offer a range of turn-key solutions , making it easy to install and operate.

Altitude Services is led by Ultra Tune Manager Rod Cedaro, who is avid athlete himself, having competed internationally as an elite runner (Brisbane Marathon Course Record holder), duathlete (run/bike/run – 5th at the 1991 World Championships) and triathlete (1990 Australian Ironman Triathlon Champion and top 20 finisher at the famed Hawaiian Ironman Triathlon).

Rod Cedaro holds a Masters Degree in Exercise Physiology and has consulted to various sporting organisations throughout the world including the Australian Institute of Sport, the Australian and International Olympic Committees, Hong Kong Sports Institute, Singapore Sports Council and the International Triathlon Union.

At Sydney’s Royal Randwick, Altitude Services created the twin altitude stalls at John Thompson’s racing stables. They are air-conditioned and air-filtered, providing cutting edge of performance technology in the horse racing industry.

“We saw the impressive work that Altitude Services had completed at other racing facilities here in Australia. We read the supportive scientific information on the system and decided to invest in the technology. A legal 1-3% performance improvement at our level of racing is a huge advantage” commented John.

“John’s facility posed a unique challenge for our building team” commented Altitude Services general manager, Rod Cedaro. “In previous situations we’ve either built new systems from scratch, or been forced to retrofit poorly constructed, but purpose built, altitude stables. John’s circumstances were different. Here we were faced with existing stables that needed to be converted right beside normal horse boxes. We had to ensure that the area was effectively sound-proofed whilst modifying the existing stables in the context of the overall existing training facility. I think we’re all pretty happy with what has been achieved, on time and on budget. We can all now look forward to an exciting and successful Autumn Racing Carnival.”

Find out more at www.altitudeservices.com.au

Laura Lydall on the cover of Maxim Middle East September 2016

Ultra Tune ambassador Laura Lydall is on the cover of the September 2016 edition of Maxim Middle East!

We are hugely proud of Laura who has worked incredibly hard this year as our Ultra Tune ambassador.

Laura Lydall has recently been filming a new ad with co-star Parnia Porsche and Jean Claude Van Damme for Ultra Tune which was a lot of fun!

Follow Laura Lydall on Instagram https://www.instagram.com/laura_lydall/

Jean Claude Van Damme on the Today Show – behind the scenes!

Ultra Tune are pleased to announce that Jean Claude Van Damme will feature in our brand new ad, alongside our ambassadors Laura Lydall and Parnia Porsche! Our Business Development Manager Rod Cedaro may even have a cameo! It has been a huge amount of fun having JCVD in Australia and his shows in Melbourne and Sydney have been very popular!

In this exclusive video, the Today Show were taken behind the scenes of filming the ad and feature a message from the legend himself!

‘An Evening with Jean Claude Van Damme – Unplugged and Unscripted’

‘An Evening with Jean Claude Van Damme – Unplugged and Unscripted’ is a unique show with the legend that is Jean Claude Van Damme!

Ultra Tune is a proud sponsor of the event which will feature untold stories, fitness and health secrets and much more! It will be a unique event that has not been seen before!

Show Dates:
Sydney – Wednesday 24th August 2016
Melbourne – Sunday 28th August 2016

For tickets and exclusive VIP packages please visit www.jcvd.com.au

Jean Claude Van Damme arrives in Australia for his tour

Jean Claude Van Damme is back in Australia after 18 years for his new tour – ‘An Evening with Jean Claude Van Damme – Unplugged and Unscripted’.

The ‘Muscles from Brussels’ will be sharing a lot about his life with the audience including untold stories, his fitness and health regime, film exploits, his co-stars and more! It is a unique event in the fact that he will be talking with the audience and participating in a Q&A session which will be unpredictable!

Our rubber girls Laura Lydall and Parnia Porsche proudly accompanied the legend at his first press conference in Sydney which was a lot of fun.

More fun at the JCVD press conference with the Ultra Tune rubber girls! #JCVD #sydney #lauralydall #parniaporsche #fighter

A photo posted by Sean Buckley (@seanbuckleyultratune) on Aug 22, 2016 at 1:16am PDT